about the book
From the rise of Nordic noir to a taste for street food, from practices of natural gardening to the aesthetics of children's TV, contemporary culture is saturated with racial meanings. By consuming race we make sense of other groups and cultures, communicate our own identities, express our needs and desires, and discover new ways of thinking and being.
This book explores how the meanings of race are made and remade in acts of creative consumption. Ranging across the terrain of popular culture, and finding race in some unusual and unexpected places, it offers fresh and innovative ways of thinking about the centrality of race to our lives.
Not long after the publication of Consuming Race, the deliberate misconstrual of a passing comment I made in a BBC interview filled the pages of tabloid and broadsheet newspapers and burgeoning alt-right digital media in the UK and beyond.
There was nothing particularly productive about all this, besides the way it rather confirmed the book's argument that it is quite difficult to open up a conversation about the importance of race in shaping contemporary culture. I wrote a bit about this cultivated controversy in this article for The Guardian.